![]() ![]() ![]() In one respect, these vocals often get positioned against western musical signifiers of the ‘modern’-particularly digitally-mediated styles-in order to both mesh with its promise of transcendence and also to add an authenticating element to a milieu constructed as technological and, hence, artificial. Real World Records, Peter Gabriel’s seminal world music label, has devoted its artist roster to distinctive vocalists such as Nusrat Fateh Ali Khan (Pakistani), Yungchen Lhamo (Tibetan), and Sevara Nazarkhan (Uzbek), and the sampling of indigenous vocals by ethno-techno producer groups such as Deep Forest and Enigma produced international hits during the 1990s. The perseverance of world music as a marketing category has rested heavily upon vocals that sound exotic to western cosmopolitan ears. ![]()
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